Adidas was looking to refresh several stores for their Basketball category and was looking for a modular design system with a modern aesthetic.

Working with expert retail and environmental design studio Denton-Cardew Design, we worked with the client through many iterations of the system, exploring how the fixtures could modulate alternate floor-plans, how moveable walls could allow for interchangeable dislplays, and how footwear and apparel could be arranged within those configurations. As the lead designer on the project, I developed material palettes and initial fixture details/models and then art directed 3D artist Joe Meyers to produce the final polished renderings.  

Adidas was looking to refresh several stores for their Basketball category and was looking for a modular design system with a modern aesthetic.

Working with expert retail and environmental design studio Denton-Cardew Design, we worked with the client through many iterations of the system, exploring how the fixtures could modulate alternate floor-plans, how moveable walls could allow for interchangeable dislplays, and how footwear and apparel could be arranged within those configurations. As the lead designer on the project, I developed material palettes and initial fixture details/models and then art directed 3D artist Joe Meyers to produce the final polished renderings.  

Adidas was looking to refresh several stores for their Basketball category and was looking for a modular design system with a modern aesthetic.

Working with expert retail and environmental design studio Denton-Cardew Design, we worked with the client through many iterations of the system, exploring how the fixtures could modulate alternate floor-plans, how moveable walls could allow for interchangeable dislplays, and how footwear and apparel could be arranged within those configurations. As the lead designer on the project, I developed material palettes and initial fixture details/models and then art directed 3D artist Joe Meyers to produce the final polished renderings.  

Adidas was looking to refresh several stores for their Basketball category and was looking for a modular design system with a modern aesthetic.

Working with expert retail and environmental design studio Denton-Cardew Design, we worked with the client through many iterations of the system, exploring how the fixtures could modulate alternate floor-plans, how moveable walls could allow for interchangeable dislplays, and how footwear and apparel could be arranged within those configurations. As the lead designer on the project, I developed material palettes and initial fixture details/models and then art directed 3D artist Joe Meyers to produce the final polished renderings.