Asics

Asics

Asics

Asics is the original running shoe. Founded in Japan back in the 70's, Kihachiro Onitsuka's influence & innovation paved the way for countless brands to follow mainstream footwear design, development and distribution. While at Saatchi&Saatchi LA, I led a team of designers, art directors, copywriters, photographers and 3D artists to deliver 360 degree marketing over the course of 2 years. Projects included brand/campaign strategy, visual identity, tone-of-voice, asset creation and tool kits for marketing, product, and seasonal campaigns across print, web, ooh, social, olv, radio and tv. 

Design/Art Director: Ryan Bubion
Creative/Copy Director: Karl Dunn
Designers: Laura Rodriguez, Helena Schlenger

Copywriters: Tahira Edwards, Uhlee Lutzenkirchen

Asics is the original running shoe. Founded in Japan back in the 70's, Kihachiro Onitsuka's influence & innovation paved the way for countless brands to follow mainstream footwear design, development and distribution. While at Saatchi&Saatchi LA, I led a team of designers, art directors, copywriters, photographers and 3D artists to deliver 360 degree marketing over the course of 2 years. Projects included brand strategy, visual identity, and asset creation for marketing, product, and seasonal campaigns across print, web, ooh, social, and tv. 

Design Director: Ryan Bubion
Creative Director: Karl Dunn
Designers: Laura Rodriguez, Helena Schlenger

Copywriters: Tahira Edwards, Uhlee Lutzenkirchen

Asics_nimbus

Brand Manifesto:

Select Work:

ASC_FY18_Brand_Manifesto_GIF_Dancer_Horiz_English_15_WebInd_1RUN0431000H
ASICS_IMM_2133
ASC_FY18_Brand_Manifesto_GIF_Parkour_Vert_English_09_WebInd_1RUN0426000H
Ryan_Bubion_ASICS_IMOVEME_06
Ryan_Bubion_Asics_Thumbnail_07
Ryan_Bubion_ASICS_IMOVEME_19
42e01a012ea7e830f4d04c88c451363a
MANI7
DIAmlrdUwAAAmmH
Ryan_Bubion_ASICS_IMOVEME_14
Donuts
RUNNING-DRILLS_C-SKIP_2
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Ryan_Bubion_ASICS_IMOVEME_08
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Ryan_Bubion_ASICS_IMOVEME_15
Ryan_Bubion_ASICS_IMOVEME_13
Ryan_Bubion_ASICS_IMOVEME_17
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Ryan_Bubion_Asics_Thumbnail_10
ASICS_IMM_28
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POS_Insitu_2
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Screen Shot 2020-09-28 at 9.02.56 PM
Ryan_Bubion_ASICS_IMOVEME_03
ASICS_WOMEN’S_01
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ASC_FY18_Brand_Manifesto_GIF_Runner_Boy_Vert_English_09_WebInd_1RUN0435000H
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Marathon-billboard-1
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IMG_6601
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Ryan_Bubion_ASICS_IMOVEME_05
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Screen Shot 2020-09-28 at 9.48.38 PM
Ryan_Bubion_ASICS_IMOVEME_02
IMG_7487
ASICS_09
JAPAN_STREET_01
Screen Shot 2020-09-28 at 9.48.53 PM

Case Study Video:

Explore Brand Work

Explore Brand Work

Want to see more?

View my environmental design work here.

Want to see more?

View my environmental design work here.

Want to see more?

View my environmental design work here.

Want to see more?

View my environmental design work here.

Want to see more?

View my spatial design work here.´╗┐

Contact

rbubion@gmail.com

949.500.2261

Contact

rbubion@gmail.com

949.500.2261

Contact

rbubion@gmail.com

949.500.2261