Client
Asics
Agency
Saatchi & Saatchi
Team
Jason Schraeger - Creative Director
Karl Dunn - Creative Director
Ryan Bubion - Design Director
Helena Schlesinger - Art Director
Tahira Edwards - Copywriter
Anthony Crawford - Art Director
Laura Rodrigues - Designer
Client
Asics
Agency
Saatchi & Saatchi
Team
Jason Schraeger - Creative Director
Karl Dunn - Creative Director
Ryan Bubion - Design Director
Helena Schlesinger - Art Director
Tahira Edwards - Copywriter
Anthony Crawford - Art Director
Laura Rodrigues - Designer
Client
Asics
Agency
Saatchi & Saatchi
Team
Jason Schraeger - Creative Director
Karl Dunn - Creative Director
Ryan Bubion - Design Director
Helena Schlesinger - Art Director
Tahira Edwards - Copywriter
Anthony Crawford - Art Director
Laura Rodrigues - Designer
Client
Asics
Agency
Saatchi & Saatchi
Team
Jason Schraeger - Creative Director
Karl Dunn - Creative Director
Ryan Bubion - Design Director
Helena Schlesinger - Art Director
Tahira Edwards - Copywriter
Anthony Crawford - Art Director
Laura Rodrigues - Designer
Client
Asics
Agency
Saatchi & Saatchi
Team
Jason Schraeger - Creative Director
Karl Dunn - Creative Director
Ryan Bubion - Design Director
Helena Schlesinger - Art Director
Tahira Edwards - Copywriter
Anthony Crawford - Art Director
Laura Rodrigues - Designer
When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning.
We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.
When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning.
We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.
When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning.
We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.
When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning.
We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.
When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning.
We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.
Explore Brand Work
Explore Brand Work
