Client

Asics 

Agency

Saatchi & Saatchi

Team

Jason Schraeger - Creative Director

Karl Dunn - Creative Director

Ryan Bubion - Design Director

Helena Schlesinger - Art Director

Tahira Edwards - Copywriter

Anthony Crawford - Art Director

Laura Rodrigues - Designer

Client

Asics 

Agency

Saatchi & Saatchi

Team

Jason Schraeger - Creative Director

Karl Dunn - Creative Director

Ryan Bubion - Design Director

Helena Schlesinger - Art Director

Tahira Edwards - Copywriter

Anthony Crawford - Art Director

Laura Rodrigues - Designer

Client

Asics 

Agency

Saatchi & Saatchi

Team

Jason Schraeger - Creative Director

Karl Dunn - Creative Director

Ryan Bubion - Design Director

Helena Schlesinger - Art Director

Tahira Edwards - Copywriter

Anthony Crawford - Art Director

Laura Rodrigues - Designer

Client

Asics 

Agency

Saatchi & Saatchi

Team

Jason Schraeger - Creative Director

Karl Dunn - Creative Director

Ryan Bubion - Design Director

Helena Schlesinger - Art Director

Tahira Edwards - Copywriter

Anthony Crawford - Art Director

Laura Rodrigues - Designer

Client

Asics 

Agency

Saatchi & Saatchi

Team

Jason Schraeger - Creative Director

Karl Dunn - Creative Director

Ryan Bubion - Design Director

Helena Schlesinger - Art Director

Tahira Edwards - Copywriter

Anthony Crawford - Art Director

Laura Rodrigues - Designer

When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning. 

We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.

When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning. 

We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.

When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning. 

We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.

When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning. 

We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.

When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning. 

We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.