Client

Asics 

 

Agency

Saatchi & Saatchi

 

Team

Jason Schraeger - Creative Director

Karl Dunn - Creative Director

Ryan Bubion - Design Director

Helena Schlesinger - Art Director

Tahira Edwards - Copywriter

Anthony Crawford - Art Director

Laura Rodrigues - Designer

Client

Asics 

 

Agency

Saatchi & Saatchi

 

Team

Jason Schraeger - Creative Director

Karl Dunn - Creative Director

Ryan Bubion - Design Director

Helena Schlesinger - Art Director

Tahira Edwards - Copywriter

Anthony Crawford - Art Director

Laura Rodrigues - Designer

Client

Asics 

 

Agency

Saatchi & Saatchi

 

Team

Jason Schraeger - Creative Director

Karl Dunn - Creative Director

Ryan Bubion - Design Director

Helena Schlesinger - Art Director

Tahira Edwards - Copywriter

Anthony Crawford - Art Director

Laura Rodrigues - Designer

Client

Asics 

 

Agency

Saatchi & Saatchi

 

Team

Jason Schraeger - Creative Director

Karl Dunn - Creative Director

Ryan Bubion - Design Director

Helena Schlesinger - Art Director

Tahira Edwards - Copywriter

Anthony Crawford - Art Director

Laura Rodrigues - Designer

Client

Asics 

 

Agency

Saatchi & Saatchi

 

Team

Jason Schraeger - Creative Director

Karl Dunn - Creative Director

Ryan Bubion - Design Director

Helena Schlesinger - Art Director

Tahira Edwards - Copywriter

Anthony Crawford - Art Director

Laura Rodrigues - Designer

When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning. 

We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.

When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning. 

We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.

When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning. 

We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.

When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning. 

We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.

When Saatchi&Saatchi LA won the global business for Japanese running company ASICS, I was brough on full-time to oversee the design and roll-out of their new brand identity and positioning. 

We started with a new tagline and messaging system, then crafted a tone of voice and look and feel for a fresh way to say what Asics had always been about: I MOVE ME. It's a line for the people, because only you can move you, and when you do move, you always feel stronger sharper and happier. Over the course of a year and several trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online and experiential.

Explore Brand Work

Explore Brand Work

Want to see more?

View my environmental design work here.

Want to see more?

View my environmental design work here.

Want to see more?

View my environmental design work here.

Want to see more?

View my environmental design work here.

Want to see more?

View my spatial design work here.´╗┐

Contact

rbubion@gmail.com

949.500.2261

Contact

rbubion@gmail.com

949.500.2261

Contact

rbubion@gmail.com

949.500.2261