The day after Superbowl XLVIII, Nike Football wanted to drive the insight home that winning starts the day after the big game, that winning, really begins with training.

With agency Nemo Design creating the original visual center for the "Winning Starts Here" campaign, retail and environmental design studio Big-Giant was tapped to design a pinnalce retail brand expereince for the their flagship store in New York. Working with a small team and a tight deadline, I helped concept and design a handful of retail elements including the window displays, motion graphics in the tunnels and walls, as well as retail fixtures and displays throughout the space. 

The day after Superbowl XLVIII, Nike Football wanted to drive the insight home that winning starts the day after the big game, that winning, really begins with training.

With agency Nemo Design creating the original visual center for the "Winning Starts Here" campaign, retail and environmental design studio Big-Giant was tapped to design a pinnalce retail brand expereince for the their flagship store in New York. Working with a small team and a tight deadline, I helped concept and design a handful of retail elements including the window displays, motion graphics in the tunnels and walls, as well as retail fixtures and displays throughout the space. 

With over a decade of brand design experience, I am a collaborative partner to businesses seeking transformation and growth.

From strategic frameworks to targeted communications to design systems, my team and I create powerful tools that propel brands forward and build influence.

The day after Superbowl XLVIII, Nike Football wanted to drive the insight home that winning starts the day after the big game, that winning, really begins with training.

With agency Nemo Design creating the original visual center for the "Winning Starts Here" campaign, retail and environmental design studio Big-Giant was tapped to design a pinnalce retail brand expereince for the their flagship store in New York. Working with a small team and a tight deadline, I helped concept and design a handful of retail elements including the window displays, motion graphics in the tunnels and walls, as well as retail fixtures and displays throughout the space. 

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