Adidas Retail Concept

Working with Denton-Cardew Design and Adidas Global Basketball we concepted a new fixture program for the category along with a retail concept for a refresh of their Paris store in the Spring of 2015. Our brief asked us to explore a new material palettle for Basketball, a flexible fixutre system that would allow for visual murchandising modularity along with mobile walls for alternating floor configurations. Beginning with sketches and moodboards, our process continued through to 3D proof of concept and final design intent with high quality renderings done by Joe Myers below. 

 

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Date: 1/15 - 2/15

 

Studio: Denton–Cardew Design

Client: Adidas Basketball

Site: Paris, France

 

Art Director: Michael Castellan (Adidas)

Creative Director: Scott Denton (DCD)

Creative Director: Chris Bradley (DCD)

Senior Designer: Ryan Bubion (DCD)

Rendering: Joe Myers (DCD)

 

Role:

Lead Concept & Design

Retail Store Design

Fixture Program Design

Sketching

Rendering

Design Intent