FA15_ZOOMFA15_ZOOM

The exploded shoe is not a new concept for Nike. It is however a great way to highlight a shoe's key benefits. In the Summer of 2015 the Nike Running Dept. approached Nemo Design to Art Direct various product superiority visuals. Working with Dave Emmit Studio in Portland Oregon, we physically composed the angles of the shoes and exploded parts to highlight the either the zoom pack or main technology located on the shoe. Following the shoot we worked with Casey Gorsuch to retouch the photography and then provided high res layered tif's to the the client for flexible applications. The final assets were used as interactive pieces on Nike.com and in print at the connect level. 

Fa15_BSTY_Elite8_W_18Fa15_BSTY_Elite8_W_18
Fa15_RN_Odyssey_M_21Fa15_RN_Odyssey_M_21
Fa15_RN_Odyssey_W_29Fa15_RN_Odyssey_W_29
Ho15_RN_Structure19_M_06Ho15_RN_Structure19_M_06
Fa15_RN_Odyssey_M_24Fa15_RN_Odyssey_M_24
Fa15_RN_Pegasus32_M_04Fa15_RN_Pegasus32_M_04
IMG_0159IMG_0159

Date: 6/15 - 6/15

 

Studio: Nemo Design

Client: Nike Running

Site: Beaverton, Oregon

 

Art Director: Ester Chang (Nike)

Art Director: Ryan Bubion (Nemo)

Photography: Dave Emmit Studio

 

Role:

Lead Concept & Design

Photography Art Direction

Retouch Art Direction

Production