In 2017, Parisa-Powels-Prado founded the pet and lifestyle brand born with the mission to elevate the pet industry and connect the gap between dogs and dog owners. Parisa recognized that the lack of high-quality materials and elevated shopping experience were gaps in the market she could fill but knew a strong visual identity would be needed to become a community-driven pet and lifestyle company. Thus our modern yet minimalist logotype was born. Maxbone continues to grow and build upon that vision, culminating in a strong fashion and market experience that creates a cultured, current, and loved brand.