Nike Pro Training - Phase IV

February 2014 Niketown New York – As part of a larger initiative around the 2014 Superbowl - Phase IV was unvelied the day after the big game with the tagline WINNING STARTS HERE. With a timeline of 1 month, Big-Giant was tasked with concepting, designing, and providing intent for a build out.  The hero product for this initative was the Hyperwarm Lite Tight whose key benefit was pretty much stated in the name. With the idea of visualizing this benefit, we explored sketches and visual references that leveraged structural details of the product and the concept of juxtaposing light-weight and warming-up. 

Moodboard

ryan_bubion_hyperwarm_lite_tight_23ryan_bubion_hyperwarm_lite_tight_23

Sketches

Window Video - Story Boards

Ryan_Bubion_Training_Day_00Ryan_Bubion_Training_Day_00
Ryan_Bubion_Training_Day_01Ryan_Bubion_Training_Day_01
Ryan_Bubion_Training_Day_03Ryan_Bubion_Training_Day_03
Ryan_Bubion_Training_Day_04Ryan_Bubion_Training_Day_04
Ryan_Bubion_Training_Day_17Ryan_Bubion_Training_Day_17
Ryan_Bubion_Training_Day_08Ryan_Bubion_Training_Day_08
Ryan_Bubion_Training_Day_10Ryan_Bubion_Training_Day_10

 

Date: 1/14 - 2/14

 

Studio: Big-Giant

Client: Nike FBAT

Site: NIKE TOWN, New York

 

Art Director: Jason Herkert (Nike)

Creative Director: Jason Bacon (BG)

Senior Designer: Ryan Bubion (BG)

 

Role:

Concept & Design

Sketching

Rendering

Storyboarding

Design Intent