Nike Zoom Vomero 10 - Creative Direction

 

When feet fall asleep, what do they dream of? Twenty-milers that feel like 8. Gain without pain. Down-fi lled sidewalks. On-demand tailwinds. Marathons held entirely on airport moving walkways. Rocket-propelled blimps. Kick-drum solos. Being shot from a cannon into a marshmallow mountain. Slapping a unicorn on the ass en route to winning the triple crown. But their favorite dream? Getting ultra-responsive Zoom Air and ultra-plush Lunarlon foam in every step, courtesy of the Nike Air Zoom Vomero 10.

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Date: 10/14 - 1/15

 

Studio: Nemo Design

Client: Nike Running

Site: Beaverton, Oregon

 

Creative Director: Cody Cupper (Nike)

Art Director: Jeff Bartell (Nemo)

Art Director: Ryan Bubion (Nemo)

Design: Ryan Bubion (Nemo)

Photography: Swanson Studio

 

Role:

Lead Concept & Design

Photography Art Direction

Photo Retouch Art Direction

Video Art Direction

Global Directive Presentation

Retail Design Intent