Ryan Bubion
CD | DESIGNER
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Retail

Adidas

Agency
Denton Cardew
Role
Designer
Start
Feb 2015
Launch
Mar 2015

The Goal

Aiming to refresh the retail experience for their basketball category, Adidas was looking for a sustainable modular design system with a future-craft aesthetic. Working through many iterations of the system, we explored how the fixtures could modulate alternate floor-plans, how moveable walls could allow for interchangeable dislplays, and how footwear and apparel could be arranged within those configurations. As the lead designer on the project, I developed material palettes and fixture details/models and then art directed 3D artist Joe Meyers to produce the final polished renderings.

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