Ryan Bubion
CD | DESIGNER
0   /   100
Campaign  /  Identity  /  Web

Asics

Agency
Saatchi&Saatchi
Role
Design Director
Start
Aug 2017
Launch
Jan 2018

The Goal

As Design Director on the ASICS account at Saatchi & Saatchi LA, my team and I were tasked with rolling out a new brand campaign, visual identity and go-to-market strategy.  We started with a new tagline and messaging system, then crafted a tone of voice and look and feel. Over the course of two years and multiple trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online, social and experiential.

 

Honors & Mentions

CD's: Karl Dunn / Jason Schraeger

36+ Million Total Impressions

30% Increase in Holiday Sales

Featured on ESPN & AdWeek