As Design Director on the ASICS account at Saatchi & Saatchi LA, my team and I were tasked with rolling out a new brand campaign, visual identity and go-to-market strategy. We started with a new tagline and messaging system, then crafted a tone of voice and look and feel. Over the course of two years and multiple trips to Japan we developed multiple brand and product campaigns executing on numerous video/photo shoots and print/digital collateral for online, social and experiential.
Honors & Mentions
CD's: Karl Dunn / Jason Schraeger
36+ Million Total Impressions
30% Increase in Holiday Sales
Featured on ESPN & AdWeek