Ryan Bubion
CD | DESIGNER
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Identity

Branding

Agency
Various
Role
Designer
Start
2009
Launch
Present

About

Brand identity is the visible elements of a brand, such as color, design, logos, and typogrpahy that identify and distinguish the brand in consumers' minds. A brand identity -- one with a face, trust, and a mission -- attracts people who agree with what your brand has to offer. But once these people become customers, that same brand identity gives them a sense of belonging. A good product generates customers, but a good brand generates advocates.