Ryan Bubion
CD | DESIGNER
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Campaign  /  Identity

LA Chargers

Agency
Saatchi&Saatchi
Role
Design Director
Start
Apr 2018
Launch
Jul 2018

The Goal

After the Chargers move from San Diego to Los Angeles the team was in need of a brand refresh and campaign that would win the people of LA while retaining it's SD fan base. The new brand manifesto "Fight for LA" served as our primary messaging system and a "Bolt Up" visual identity was created to ensure energy and consitency across every brand touch-point. 

Honors & Mentions

CD's: Marc D'Avignon / Jason Schraeger

2+ Million Total Impressions

Sold Out Season Tickets

Featured on ESPN, AdWeek, Variety, Etc.

Next Project

R&R

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