After the Chargers move from San Diego to Los Angeles the team was in need of a brand refresh and campaign that would win the people of LA while retaining it's SD fan base. The new brand manifesto "Fight for LA" served as our primary messaging system and a "Bolt Up" visual identity was created to ensure energy and consitency across every brand touch-point.
Honors & Mentions
CD's: Marc D'Avignon / Jason Schraeger
2+ Million Total Impressions
Sold Out Season Tickets
Featured on ESPN, AdWeek, Variety, Etc.