Ryan Bubion
Design Director
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Campaign  /  Video

Las Vegas

R&R Partners
Design Director
Oct 2019
Jan 2020

The Goal

After the success of the iconic “What happens here, stays here®” campaign, the LVCVA approached R&R Partners with the challenge of evolving the brand to meet the ever-changing identity of Las Vegas. To reinforce the legendary brand's status as the paramount purveyor of adult freedom, we launched a new campaign, "What Happens Here, Only Happens Here." and provided a comprehensive visual identity system inspired by the grit and glamour of the city. With combined efforts across PR, Broadcast, OOH, Print, Social, and Digital we tracked a total of 1.4 Billion impressions.