Nike NYC

The day after Superbowl XLVIII, Nike Football wanted to drive the insight home that winning starts the day after the big game, that winning, really begins with training. To launch the campaign, design studio Big-Giant was tapped to create a pinnalce retail brand expereince for the their flagship store in New York. Working with a small team and a tight deadline, I helped concept and design a handful of retail elements including the window displays, motion graphics in the tunnels and walls, as well as retail fixtures and displays throughout the space.