Ryan Bubion
Design Director
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Branding  /  Retail

Richtree

Agency
Ripbang Studios
Role
Design Lead
Start
Mar 2013
Launch
Aug 2013

The Goal

Located in the Toronto Eaton Center Mall, Richtree Natural Market Restaurants is a 17,000 sqft. flagship market restaurant concept. This state-of-the-art marketplace features a collection of 11 unique eateries, all serving up natural and organic food from local sources - a significant departure from the ordinary and often unhealthy options afforded in other quick service restaurants. Working with a team of architects, strategists, curators and chefs, we concepted and designed the full experience including interior architecture, signage, way-finding, market-branding, vendor branding, packaging, uniforms, website and brand guidelines.