Ryan Bubion
Design Director
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Campaign

Toyota

Agency
Saatchi&Saatchi
Role
Design Director
Start
Aug 2017
Launch
Jan 2018

The Goal

Toyota's first-ever global marketing campaign rolled out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018. "Start Your Impossible" shares Toyota's evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. My team and I developed the global guidelines across every brand touch-point to ensure a consistent and holistic rollout. 

Next Project

Nike

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