Ryan Bubion
CD | DESIGNER
0   /   100
Event  /  Video

Urban Decay

Agency
Pen&Public
Role
Design Director
Start
Feb 2017
Launch
Mar 2017

The Goal

To generate awareness surrounding Urban Decay's new Rehab product, we  art directed a video that brought the brand's badass personality to life. Drag queens were secured for this shoot, proving that if drags love the product, you know you'll love it, too. With art direction, set production and venue and talent management, the result was a content piece that garnered a lot of buzz in the makeup world.