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Branding is about blending skills in strategy, copywriting, graphic design, and art direction. My work focuses on holistically building and launching brands with a compelling narrative and strategy that's designed to communicate. As a Creative Director, I wear many hats while setting the vision for a brand: and am supported by a team to help make these brand identities and visions a reality across full-scale packaging systems, websites, photo and video productions, marketing strategies, launches, and more.

Regardless of the creative process, there's a tremendous amount of craftsmanship in between a great idea and a great execution. Personally, I aim to provide solutions for specific design problems that communicate effectively across varying formats and channels. The end results define the core verbal, visual, and tactical elements to create distinctive brand assets.

I use a phygital strategy to connect your consumer’s online and offline experience to make sure they can move between them with ease. Creating more human interactions boosts their sentiment towards the brand, and in turn, sales. Customers look for connected experiences where the physical and digital coexist in the same customer journey. We’re no longer just talking about the digital experience; instead, we’re talking about the customer experience. And that is the objective of a successful retail strategy.

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