I grew up in a blue-collar family on the outskirts of LA, where hard work was a way of life. From little league to lifeguarding, dishwashing to ironworking, I learned the value of perseverance. But in the end, I found my calling in creative thinking and built a career in design.
My career began in architecture firms, designing environmental graphics for sports stadiums, workplaces, and commercial developments. Then I moved to Portland to work on Nike, designing retail displays and art directing campaigns for Nike Running and Jordan Brand. I returned to LA to lead teams at Saatchi on Asics, Toyota, and then onto other major brands including Amazon, Las Vegas, and Lululemon. These experiences taught me how to navigate big creative projects, collaborate with top-tier teams, and expand my creative boundaries.
Eventually, I took the entrepreneurial leap, founding my own studio, Visible. Along the way, I helped a startup raise $50M and faced the challenges of running my own business. Now, I focus on freelancing and consulting, creating meaningful work and staying open to the next adventure.
Services
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I provide strategic guidance and hands-on support to ensure that your branding, marketing, and artistic projects align with a cohesive and compelling creative vision.
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I’m well-versed in the art of translating your company's values and vision into a visual and conceptual language. I create cohesive and distinctive brand identities that not only capture the essence of your business but also leave a lasting impression on your customers.
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Creating high-quality and engaging content that will communicate your brand's unique messaging and values is essential. My services can include written, visual, and multimedia content such as commercial advertisements, video and photo production direction, social media content creation, motion design, and other materials that resonate with your brand's audience and align with its overall content strategy.
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I’ve created physical spaces that enhance the customer experience and drive sales for dozens of retail businesses. This has included designing store layouts, displays, signage, and packaging that effectively showcase products, create a memorable brand experience, and encourage customers to make purchases.
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With over 15 years of experience in design and brand marketing, I have hands-on experience doing and directing the work for teams big and small. From hand-picking new hires to inheriting direct reports I’ve developed the hard and soft skills required to lead, manage, mentor, and inspire creative departments.
Experience
Visible – Founder • Creative Director
20-25
R&R Partners – Design Director
18-20
Saatchi & Saatchi – Design Director
16-18
Hovercraft Studio – Art Director
15-16
Nemo Design – Art Director
14-15
Big-Giant – Senior Designer
13-14
Ripbang Studios – Senior Designer
12-13
Blik Design – Graphic Designer
09-12
CSUF – B.F.A. Graphic Design
03-09