As the Design Director for Critical Masses  Performance+ marketing account, I provided oversight of various lines of business, including iPhone, Mac, Retail, and TV+. My responsibilities primarily focused on developing and maintaining the global marketing framework and digital design system for middle and lower funnels. By establishing a core set of principles, templates, and guidelines combined with creative automation platforms, we were able to scale campaigns across thousands of paid placements throughout the US, EU, Korea, Japan, China, and South America.

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