W HOTELS
THE OLD LAUNCHES THE NEW
Our Brief was to introduce W Hotels’ latest property in a way that could evoke the high-tech spirit of its host city, Bellevue Washington.
By leveraging technology and tapping into nostalgia, W Hotels could launch with an authentic and engaging experience while announcing its arrival in a tech-centric city with gaming roots.
STRATEGY
Belle the Bear, an homage to classic 80’s arcade games was developed and launched online. But in addition to providing endless entertainment, the 8-bit platformer offered players some healthy leaderboard competition along with the chance to win prizes including an all-expense paid stay and shopping spree at the hotel.
TACTICS
OUTCOME
BelletheBear.com helped W Hotels achieve a successful launch and is still registering hits today as players continue to return for their casual gaming fix.
Creative | Pen&Public
Devlopment | Inphantry
