The food you eat, the makeup you wear, the gadgets you invest in, and the vitamins you take every morning are all hidden away in little jars, boxes, and bags. The packaging design of a product is more than just decoration; it’s all part of the customer experience. We’re taught to not judge books by their covers, but when it comes to our buying habits, it’s almost all we do. In fact, 72% of consumers agreed that packaging design can influence their purchasing decisions. Over the years I’ve learned that packaging design depends on three things: the customer, the product, and the brand. It’s important that those factors are explored to the fullest extent in order to have the most successful packaging design on the market.