Contracted Creative Direction and Spatial Design with Hovercraft, I helped shape the experiential design for Jordan Brand’s celebration of its longstanding relationship with the University of North Carolina.

The scope centered on the public unveiling of UNC Football’s 2017 Jordan uniforms, translating the partnership into a physical experience that brought the product and story to life. I contributed to the overall creative direction and look and feel of the event, while leading environmental graphics, spatial layout and design of the custom retail fixtures used to showcase the uniforms and mannequins.