As Design Director on the ASICS account during my time at Saatchi & Saatchi, my team and I were tasked with rolling out a new brand campaign, visual identity and go-to-market strategy. We started with a new tagline and messaging system, then crafted a tone of voice and look and feel.

Over the course of 2 years, 3 trips to Japan, and 1 trip to Canada the team developed dozens of brand and product campaigns, executing on numerous video/photo shoots and print/digital collateral for online, social and experiential.