To reinforce the legendary brand's status as the paramount purveyor of adult freedom, we launched a new campaign, "What Happens Here, Only Happens Here." and provided a new comprehensive visual identity system and a global marketing campaign inspired by the grit and glamour of the city. From 30s spots to 6s, city-wide signage take-overs, events, pr, ooh, client templates to internal collateral, my team and I delivered over 1000 creative assets to maximize the brands marketing output.