Nike WD+C

Our brief was to create immersive workplace experiences to inspire, educate, and invite employees from around the globe to contribute to the brand’s vision of serving athletes.

SWOOSH STORIES

The rich history of the Nike brand and its unwavering tradition of innovation to achieve that goal at every level are the basis for stories all employees, at any level, benefit from understanding. Those core ideas inform every decision they make, give them license to take risk, and guide their own drive to innovate.

STRATEGY

  • Signage Design

  • Site Survey

  • Signage Design

  • Pre Visualization

  • Signage Design

  • Environmental Graphics

  • Floor Graphics

  • Environmental Graphics

Brand elements are turned into conceptual art that amplifies products or core brand ideas. These highly visual moments deliver statement-level storytelling, give teams an ownable element that defines their space and provides grounding way finding beacons.

TACTICS

  • Design Direction

  • Frame Grid

  • Environmental Graphics

  • Sign Location Plans

  • Pre Visualization

  • Art Programming

  • Environmental Graphics

The mix of iconic brand content and a modern design approach was intended to constantly challenge the perception of the brand while leveraging the equity in the familiar product and brand stories that provide so much equity. With over 20 global Nike spaces executed to date, our environmental team pushed new ways to tell the Nike story and, like our Swoosh partners, believe There is No Finish Line to what’s possible.

OUTCOME

Creative | Big-Giant

Production | Tangram

Explore More

Explore More

Previous

Adidas
Next

Blockchains