For the release of Nike's Vapormax shoe, we created Nike's first ever "Sneakeasy" and took over a private event space in New York to help generate content and promote hype on launch day.

On the outside of the experience we kept it subtle and understaded so as to not drive attention to the event prior to launch day. Upon entry, guests are immersed in a dark black space where past and present product is displayed in air-tank-time-capusles suspended from the ceiling and mounted in the walls. Moving further through the space, visitors enter an immersive shoe/event room for the Vaportmax reveal. A 30' LED wall, a floor made of air-tanks and an enter-the-dragon-esque infinity mirror presentation make for a visually arresting experience.