Amazon Q
Partnering with Instrument as Creative Director, I led a pitch-winning campaign for Amazon Q from concept to launch. Over six months, I shaped the creative, art, and copy direction, guiding every detail—including a two-day shoot where we captured stills and video. I managed a team of designers, motion editors, and writers through pre, production, and post, delivering a full campaign playbook and Figma assets that brought Amazon Q’s brand to life across digital, social, event and OOH.
Built for Devs
