Nike WD+C
Our brief was to craft immersive workplace experiences that not only inspire and educate but also engage employees from around the world, inviting them to actively contribute to the brand’s vision of empowering athletes.
SWOOSH STORIES
Nike’s rich legacy and commitment to innovation shape the stories every employee should know. These core principles guided our concepts for the campus environments, inspiring decisions, encouraging risk-taking, and fueling a culture of constant innovation.
STRATEGY
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Signage Design
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Site Survey
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Signage Design
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Pre Visualization
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Signage Design
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Environmental Graphics
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Floor Graphics
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Environmental Graphics
Our approach blended iconic brand content with a modern design ethos to continually challenge perceptions of Nike, while leveraging the powerful equity of its familiar products and stories. With over 20 global Nike spaces completed to date, our environmental team pioneered new ways to tell the Nike story.
OUTCOME
Creative | Big-Giant
Production | Tangram
